Now is a fundraiser hosted by AIGA SF. One persons ‘now’ is a different perspective from another persons ‘now’. The branding graphically visualizes all these nuances happening at a single moment in time, and explores the idea that every second can be perceived in different ways. Illustrations incorporating motion are used to express the idea of time and change.

Now is a fundraiser hosted by AIGA SF. One persons ‘now’ is a different perspective from another persons ‘now’. The branding graphically visualizes all these nuances happening at a single moment in time, and explores the idea that every second can be perceived in different ways. Illustrations incorporating motion are used to express the idea of time and change.

Now is a fundraiser hosted by AIGA SF. One persons ‘now’ is a different perspective from another persons ‘now’. The branding graphically visualizes all these nuances happening at a single moment in time, and explores the idea that every second can be perceived in different ways. Illustrations incorporating motion are used to express the idea of time and change.

AIGA Now
My Role: Branding, Illustrations
Art Direction. Agency: MetaDesign SF
Creative Direction: Lindsay Gravette
Motion graphics: Jonathan Haggard
Development Partners: Substantial

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© Neha Hattangdi. 2018 Portfolio.