Tostitos are the ultimate party chip - a crowd pleaser that is consistently delicious, reliable and always satisfying. Using the shapes of the chips mixed with vibrant colors, this rebrand brings forth the playful, youthful and friendly qualities in a bold and unapologetic way.

Tostitos are the ultimate party chip - a crowd pleaser that is consistently delicious, reliable and always satisfying. Using the shapes of the chips mixed with vibrant colors, this rebrand brings forth the playful, youthful and friendly qualities in a bold and unapologetic way.

Tostitos are the ultimate party chip - a crowd pleaser that is consistently delicious, reliable and always satisfying. Using the shapes of the chips mixed with vibrant colors, this rebrand brings forth the playful, youthful and friendly qualities in a bold and unapologetic way.

Tostitos are the ultimate party chip - a crowd pleaser that is consistently delicious, reliable and always satisfying. Using the shapes of the chips mixed with vibrant colors, this rebrand brings forth the playful, youthful and friendly qualities in a bold and unapologetic way.

Tostitos are the ultimate party chip, a crowd pleaser that is consistently delicious, reliable and always satisfying. Using the shapes of the chips mixed with vibrant colors, this rebrand brings forth the playful, youthful and friendly qualities in a bold and unapologetic way.

Tostitos (Frito-Lay Inc)
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Ryan Self

Tostitos (Frito-Lay Inc)
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Ryan Self

Tostitos (Frito-Lay Inc)
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Ryan Self

Tostitos (Frito-Lay Inc)
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Ryan Self

Tostitos (Frito-Lay Inc)
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Ryan Self