By using dynamic, brightly colored images that often break through the Xfinity Mobile symbol, referred to as the ‘open symbol’, this direction conveys the idea of freedom and mobility.

By using dynamic, brightly colored images that often break through the Xfinity Mobile symbol, referred to as the ‘open symbol’, this direction conveys the idea of freedom and mobility.

By using dynamic, brightly colored images that often break through the Xfinity Mobile symbol, referred to as the ‘open symbol’, this direction conveys the idea of freedom and mobility.

By using dynamic, brightly colored images that often break through the Xfinity Mobile symbol, referred to as the ‘open symbol’, this direction conveys the idea of freedom and mobility.

By using dynamic, brightly colored images that often break through the Xfinity Mobile symbol, referred to as the ‘open symbol’, this direction conveys the idea of freedom and mobility.

Xfinity Mobile
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

Xfinity Mobile
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

Xfinity Mobile
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

Xfinity Mobile
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

Xfinity Mobile
My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

NH_XM_1_2
NH_XM_1_2x2
NH_XM_1_3
NH_XM_1_4
NH_XM_1_6
NH_XM_1_5
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NH_XM_3_1

This direction deconstructs the Xfinity Mobile symbol and uses the shapes derived from it to add personality and playfulness to the branding system.

This direction deconstructs the Xfinity Mobile symbol and uses the shapes derived from it to add personality and playfulness to the branding system.

This direction deconstructs the Xfinity Mobile symbol and uses the shapes derived from it to add personality and playfulness to the branding system.

This direction deconstructs the Xfinity Mobile symbol and uses the shapes derived from it to add personality and playfulness to the branding system.

This direction deconstructs the Xfinity Mobile symbol and uses the shapes derived from it to add personality and playfulness to the branding system.

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

NH_XM_3_2
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This direction uses illustrations to convey that Xfinity Mobile lets you access the world at your fingertips.

This direction uses illustrations to convey that Xfinity Mobile lets you access the world at your fingertips.

This direction uses illustrations to convey that Xfinity Mobile lets you access the world at your fingertips.

This direction uses illustrations to convey that Xfinity Mobile lets you access the world at your fingertips.

This direction uses illustrations to convey that Xfinity Mobile lets you access the world at your fingertips.

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

My Role: Branding, Art Direction
Agency: Goodby Silverstein & Partners
Creative Direction: Chris Peel

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NH_XM_2_3
NH_XM_2_4
NH_XM_2_5
NH_XM_2_6

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© Neha Hattangdi. 2023 Portfolio.

© Neha Hattangdi. 2018 Portfolio.