Now is a fundraiser hosted by AIGA SF. One persons ‘now’ is a different perspective from another persons ‘now’. The branding graphically visualizes all these nuances happening at a single moment in time, and explores the idea that every second can be perceived in many different ways. Illustrations incorporating motion are used to express the idea of time and change.
My Role: Logo Design, Branding, Illustrations, Web App design, Art Direction. Agency: MetaDesign San Francisco. Development Partners: Substantial. Creative Direction: Lindsay Gravette. Motion graphics: Jonathan Haggard.