The lesson from companies like Apple is clear: the potential of a hardware device will expand exponentially if developers start building apps for it. Automatic, maker of a plug-in adapter for cars, wanted to take the leap from product to platform, and asked us to update their brand and design a new website with its own app store.
My Role: Branding, Web and App design, Art Direction. Agency: MetaDesign San Francisco. Creative Direction: Lindsay Gravette. Design & Motion graphics: Jonathan Haggard.