Ideally a company's design communicates the core values of its brand, and it does so at a glance. Financial Engines, best known for its workplace retirement-planning services, is committed to bringing order to people's lives so they can reach their goals. Our rebrand sets Financial Engines apart for the competition and puts the emphasis on clarity and directness.
My Role: Logo Design, Branding, UI/UX design, Art Direction. Creative Direction: Lindsay Gravette. Agency: MetaDesign San Francisco.